BRUSSELS 2023

Vertical multi-racial group of young people standing in circle smiling at camera. International teamwork students hugging each other. Concept of human resources and youth culture.

Morning view on the city hall at the Grand place central square in the old town of Brussels during the sunny weather in Belgium

Reception at the wedding. Snacks and wine glasses on a glass table.

Vertical image of a young African American woman holding a banner and protesting against environmental pollution.

Man with gas mask and potted plant on landfill, environmental concept.

using-technology-2022-11-08-05-42-43-utc

Cathedral of St. Michael and St. Gudula - medieval Roman Catholic church in central Brussels, Belgium

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BARBRA : Rue Henry Maus 25, 1000 Bruxelles

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Presentation

The third edition of the itinerant Afrika Trade Show will be held in Brussels. More than 4000 attendees are expected, including 200 international exhibitants (from USA, Canada, France, Togo, Senegal, Sweden, Kenya, China, Mexico, etc.), students, young entrepreneurs, celebrities, business and political leaders.

The theme for this year is “entrepreneurship & technology,” and South Korea will be the trade show’s honorary guest country.

Guest country: South Korea South Korea

Globally influential pop culture: Korean wave

- South Korea's influence on the 21st century is through its pop culture. They are famous for K-pop music and K-dramas. - Over 51 million people live in South Korea. More than 26 million live in the Seoul capital, which is the 5th biggest city in the world. - The name ‘Korea’ originated from ‘Goryeo’, which means ‘high and clear.’ Also called the “Land of High Mountains and Sparkling Streams” and “Land of the Morning Calm.”

The ROK-Africa Relations were established in the 1960s.

- According to the UN Korean War Allied Association, a total number of 826 South Africans served during the Korean War. - The ongoing Korea-Africa Forum started in 2006 to strengthens diplomatic and economic relations - Sokor harvests 90% of the seaweed consumed around the world. - They employ the 1st robotic prison guards on the planet - Hyundai KIA is the 5th largest automaker in the world and 2nd largest in Asia. - According to the OECD, South Korea has the highest estimated national IQ in the world.

A mix of vibrant cultural heritage in modern settings

- Seoul is the plastic surgery capital of the World. Soju, a strong distillate beverage made from rice, is the N_1 drink. - South Korea consists of over 4,000 islands - They celebrate two different New Year’s Days - Gyeongju, the ancient capital, is home to the world’s oldest astronomical observatory: the ancient tower and monument of Cheomseongdae was built in the 7th century.